You don’t need to be explaining in the caption that this is a chair in a living room - your viewers can simply see that. It doesn’t necessarily have to speak directly to the image. Write your captions so that they speak to your audience - aka you want to capture their attention. You can use your stories to be a little more real and raw. Make sure you are posting every single day and use professional or well-curated photos whenever possible. And for solo-preneurs, spending a lot of time focusing on the appearance of your feed may just be too overtaxing with all the other things you have going on.īut that doesn’t mean you can get away with putting no effort into this social media platform. Look, if you don’t end up creating an Instagram grid, it is not the end of the world (clearly, since I don’t have one and my world - and business - has not ended). But I’m still here to share all the tricks of the trade I’ve learned about the ‘gram. I’ll have to admit straight off the bat that I don’t use a grid - it’s on my long list of things to do. And Instagram grids are a great way to accomplish that. It’s also the best place to showcase your amazing interior design skills and help you connect with new clients.
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